Sans Other Abmom 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Dreambox' by Bale Type, 'Korolev Rough' by Device, 'Ephemera Egyptian' by Ephemera Fonts, 'Fox Felix' by Fox7, 'Antry Sans' by Mans Greback, and 'Autovia' by Santi Rey (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, logotypes, playful, retro, quirky, cartoonish, friendly, display impact, playful tone, retro flavor, informal branding, chunky, wedge-cut, irregular, bouncy, soft-cornered.
A chunky, heavy sans with compact proportions and an intentionally uneven rhythm. Strokes are broadly consistent in thickness, with soft corners and subtle tapering that creates wedge-like terminals in many letters. The outlines feel slightly skewed and hand-drawn in spirit, producing a lively, bouncing baseline and varied internal shapes (notably in counters and joins). Uppercase forms are blocky and simplified, while lowercase keeps similarly stout construction with single-storey-style shapes and robust bowls, prioritizing impact over precision.
Best suited for short, attention-grabbing display settings such as posters, headlines, packaging callouts, and playful branding. It can also work for logo wordmarks where a friendly, slightly offbeat tone is desirable, but it is less appropriate for long-form text due to its dense weight and deliberately irregular rhythm.
The overall tone is playful and characterful, leaning toward a retro, cartoon-title sensibility. Its jaunty irregularities give it an informal voice that feels energetic and approachable rather than neutral or corporate.
The design appears intended to deliver maximum visual impact with a lively, hand-cut feel, combining sturdy sans construction with quirky, wedge-terminal details. It aims to read quickly while projecting a fun, retro-leaning personality.
Spacing and letterfit appear tight and display-oriented, with forms that read best when given room at larger sizes. Numerals match the same bold, cut-terminal language, maintaining a cohesive, poster-like texture across mixed text.