Sans Normal Sulag 5 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Accia Flare' and 'Excentra Pro' by Mint Type (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, dynamic, sporty, confident, modern, friendly, energy, approachability, modernity, impact, oblique, rounded, soft corners, high legibility, open counters.
A slanted sans with a sturdy, even rhythm and rounded terminals that soften the silhouette. Curves are generous and fairly circular, with open counters and clean joins that keep forms readable at display sizes. The capitals are broad and stable, while the lowercase shows a lively, slightly calligraphic feel in letters like a, g, and y. Numerals are clear and bold in presence, with simple, unobtrusive shapes and consistent spacing that supports continuous text.
Works best for headlines, brand marks, and short-to-medium text where a strong, energetic slant is desirable. It suits packaging, promotional materials, and signage that benefits from high contrast against background and quick readability. The friendly rounding also makes it suitable for consumer-facing branding in lifestyle and active categories.
The overall tone is energetic and contemporary, with an assertive forward motion from the slant. Rounded endings and open forms add approachability, keeping it from feeling harsh or overly technical. It reads as confident and upbeat—well suited to messaging that wants to feel active and modern.
Designed to deliver a contemporary sans voice with forward-leaning momentum and approachable softness. The consistent slant and rounded terminals suggest an intention to balance punchy display impact with practical readability for marketing and editorial emphasis.
The italic angle is consistent across the set, and the drawing avoids sharp, brittle details in favor of smooth curves and sturdy stems. Round letters (O, Q, 0) appear especially cohesive, and the diagonal strokes in V/W/X give a crisp, athletic texture without looking condensed.