Sans Normal Rekaf 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Hanley Pro' by District 62 Studio, 'Muller' by Fontfabric, 'EquipCondensed' by Hoftype, and 'Basic Sans Cnd' and 'Branding SF' by Latinotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, stickers, friendly, playful, approachable, casual, chunky, high impact, friendly tone, display clarity, playful branding, rounded, soft corners, geometric, compact, bouncy.
A heavy, rounded sans with compact proportions and softly squared terminals. Strokes are sturdy and even, with minimal modulation, giving letters a dense, poster-like presence. Curves are broad and simplified, and many joins feel slightly softened, producing a smooth silhouette rather than sharp, technical geometry. Spacing appears fairly tight at display sizes, and widths vary noticeably across characters, contributing to an informal rhythm.
Best suited to headlines, short statements, and branding where a friendly, high-impact voice is needed. It works well for posters, packaging, labels, and youth-oriented or casual products, and can serve as a distinctive display face for web banners or social graphics.
The overall tone is warm and upbeat, with a slightly goofy, hand-cut poster energy despite its clean construction. Its chunky forms and rounded corners read as inviting and non-threatening, making it feel more playful than corporate.
The design appears intended to deliver strong visibility with a personable character: a simplified, rounded sans that maintains legibility while adding a playful, chunky texture for display-driven typography.
Uppercase shapes lean toward simplified, geometric constructions (notably in round letters like O and G), while lowercase forms keep a straightforward, single-story feel where applicable, reinforcing clarity at larger sizes. Numerals match the same stout, rounded structure and feel designed to stand out in headings rather than disappear into text.