Sans Normal Olmat 3 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Futura' and 'Futura Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, approachable, clean, impact, clarity, approachability, simplicity, versatility, rounded, soft, geometric, compact, sturdy.
A solid, geometric sans with rounded bowls and smooth, continuous curves paired with blunt terminals. Strokes are consistently heavy with minimal contrast, giving the letters a sturdy, even color in text. Proportions feel compact, with relatively short lowercase bodies and generous counters that keep shapes open despite the weight. The overall drawing favors simple circle-and-oval construction, with straightforward joins and a calm, regular rhythm across uppercase, lowercase, and numerals.
This font is well suited to headlines, posters, and branding where a strong, friendly sans is needed and the texture should feel uniform and bold on the page. It can work effectively for packaging and signage thanks to its simple forms and open counters, and it holds up well in short blocks of display text where emphasis and clarity matter.
The tone is friendly and contemporary, with soft curvature that reads approachable rather than technical. Its heavy, steady presence gives it a confident voice suited to emphatic, upbeat messaging without feeling aggressive. Overall it balances warmth and clarity, projecting a modern, public-facing personality.
The design appears aimed at a versatile display-forward sans that prioritizes clean geometry, soft roundness, and high visual impact. It looks intended to deliver a contemporary, approachable feel while maintaining simple construction for consistent, predictable rhythm across characters.
Uppercase forms are broad and stable, while lowercase maintains a compact profile that keeps lines looking dense and punchy. The numerals match the letterforms with rounded interior spaces and uncomplicated silhouettes, supporting a cohesive typographic color across mixed content.