Sans Normal Agnom 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Aspira' by Durotype, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: branding, headlines, packaging, signage, posters, friendly, confident, modern, approachable, clear, readability, modernity, approachability, simplicity, clarity, rounded, geometric, soft corners, even color, open counters.
This typeface is a clean, rounded sans with smooth, circular bowls and softly finished terminals. Strokes are consistently heavy with minimal modulation, creating an even typographic color in both uppercase and lowercase. Proportions lean geometric—round letters read as near-circles, while straight-sided forms stay simple and unembellished. The lowercase shows a single-storey construction where applicable and maintains generous apertures and counters, aiding clarity at display sizes and in short text.
It performs best in branding and headline work where a bold, friendly voice is needed, and it remains legible for short paragraphs, UI labels, and signage thanks to its open counters and straightforward shapes. The matching, robust numerals also make it suitable for packaging, menus, and promotional materials that mix text and numbers.
The overall tone is modern and friendly, balancing strong presence with soft, approachable curves. Its sturdy shapes feel confident and contemporary without becoming aggressive, making it well-suited to upbeat, straightforward messaging.
The design appears intended to deliver a contemporary geometric sans with softened edges—prioritizing immediate readability, a cohesive rounded silhouette, and a warm, accessible personality for modern communications.
Round forms like O, C, and G emphasize smooth curvature and open interior space, while diagonals (such as in V, W, and X) keep a clean, constructed feel. Numerals match the letterforms in weight and roundness, supporting consistent hierarchy in mixed alphanumeric settings.