Sans Superellipse Gubem 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, sturdy, friendly, modern, utilitarian, punchy, impact, clarity, modernization, friendliness, durability, rounded corners, soft geometry, compact fit, square-ish rounds, high legibility.
A heavy, geometric sans with superelliptical construction: curves read as rounded rectangles, corners are softened, and bowls stay fairly squared-off rather than purely circular. Strokes are consistently thick with minimal modulation, producing a compact, blocky silhouette and strong color on the page. Counters are open but not large, with a generally tight, efficient fit that favors solidity over delicacy. The lowercase follows the same sturdy geometry, and the figures are wide, stable, and highly uniform in weight.
Best suited to display sizes where its dense weight and rounded-rect geometry can deliver impact—headlines, posters, product packaging, and brand marks. It also works well for signage and UI labels that need sturdy, highly legible letterforms with a modern, friendly finish.
The overall tone is confident and approachable—industrial and pragmatic, yet softened by rounded corners and smooth curves. It feels contemporary and no-nonsense, with a friendly edge that keeps it from looking harsh or overly technical.
The design appears aimed at delivering maximum presence with a clean, geometric voice—prioritizing strong silhouettes, consistent stroke weight, and softened corners for a contemporary, approachable feel.
Round letters like O/C/G lean toward squarish rounding, while diagonals (A, V, W, X, Y) are firm and assertive, giving headlines a strong rhythm. The numeral set reads especially bold and sign-like, with clear shapes intended to hold up at distance and in high-contrast layouts.