Sans Superellipse Ormod 7 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'Tradesman' by Grype, 'Beachwood' by Swell Type, and 'AM Sans One' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, signage, ui labels, packaging, industrial, tech, assertive, modern, utilitarian, impact, clarity, system design, modernization, branding, squared, rounded corners, boxy, geometric, compact.
A heavy, geometric sans built from squared forms with generously rounded corners, giving many letters a superellipse/rounded-rectangle footprint. Strokes are consistently thick with minimal modulation, and terminals are predominantly flat, producing a crisp, machined edge. Counters are compact and mostly rectangular, and the overall spacing feels tight and efficient, with sturdy verticals and simplified joins that keep shapes clean at display sizes. The lowercase shows single-storey a and g, with short, functional-looking arms and a generally compact, engineered rhythm.
Best suited for short text and display settings where a strong, modern presence is desired—headlines, posters, product packaging, wayfinding, and interface labels. Its compact counters and dense color favor medium-to-large sizes, where the rounded-rectangle geometry reads clearly and consistently.
The overall tone is contemporary and no-nonsense, with a technical, industrial feel. Rounded corners soften the voice just enough to avoid harshness, but the dense weight and squared geometry keep it firm and directive—well suited to modern systems and product-forward branding.
The design appears intended to deliver a sturdy, contemporary sans with a distinctive squared-yet-rounded silhouette—combining the clarity of engineered geometry with softened corners for approachability. It prioritizes uniformity, impact, and a system-friendly look over calligraphic nuance.
Capitals lean on rectangular structure (notably in C/G/O/Q) and the diagonals in K/V/W/X feel straight and decisive. Numerals share the same squared, rounded-corner logic, reading as robust and sign-like, with an especially blocky 2 and open, squared bowls in 6/8/9.