Sans Normal Loril 11 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Jarvis' by Alan Smithee Studio, 'Berthold Corporate S' by Berthold, 'Equip' and 'Galvani' by Hoftype, 'Benua' by Jehoo Creative, 'Fact' by ParaType, and 'John Sans' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, dynamic, bold, modern, punchy, impact, momentum, attention, modernity, branding, oblique, rounded, compact, high-impact, brash.
A heavy, slanted sans with chunky, rounded forms and softly squared terminals. Strokes stay broadly consistent while curves are emphasized, giving counters a smooth, oval geometry and a compact internal space. The italic angle is steady across the set, producing a forward-leaning rhythm; diagonals feel sturdy and the joins are tight, creating a dense, high-ink texture. Numerals and capitals read as robust and slightly condensed in feel, with a clean, contemporary construction rather than decorative detailing.
Ideal for headlines, posters, and hero text where a strong, kinetic presence is needed. It fits sports and fitness branding, energetic campaigns, and packaging that benefits from a loud, modern voice. It can also work in logo marks or wordmarks when a compact, forward-leaning silhouette is desirable.
The overall tone is energetic and assertive, with a forward-motion slant that suggests speed and confidence. Its weight and rounded geometry make it feel approachable yet forceful, suited to attention-grabbing, action-oriented messaging.
The design appears intended to deliver maximum impact with a sense of speed: a bold, rounded sans built to read quickly and project momentum. Its consistent slant and compact geometry aim to create a cohesive, high-energy texture across words and numbers.
The boldness pushes counters to be relatively closed at smaller sizes, so it performs best when given breathing room. The italic slant and compact shapes create strong word silhouettes, making short phrases and headlines especially impactful.