Sans Normal Ufrek 13 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, modern, assertive, clean, friendly, confident, clarity, impact, modernity, legibility, neutrality, geometric, rounded, crisp, sturdy, open.
This typeface presents sturdy, near-monoline strokes with crisp terminals and a generally geometric construction. Rounds are smooth and full, while straight-sided forms stay clean and even, producing a steady rhythm across words. Counters are open and generously proportioned, and the joins and curves read as carefully controlled rather than calligraphic. Overall spacing feels balanced and stable, supporting clear word shapes in both uppercase and lowercase.
Best suited to headlines, posters, and display-led branding where a strong, clean voice is needed. It should also work well for packaging and signage that benefits from open forms and a steady, high-visibility texture. In longer passages, it will read most comfortably when given ample size and spacing to let its bold presence breathe.
The overall tone is modern and confident, with a straightforward, no-nonsense presence that still feels approachable due to its rounded curves. It communicates clarity and decisiveness without becoming overly technical or cold. The heavy color on the page adds emphasis and a sense of authority.
The design appears intended to deliver a clear, contemporary sans voice with a solid typographic “color” and dependable legibility. Its geometric proportions and open counters suggest a focus on clarity and modern neutrality, while the substantial stroke weight targets attention-grabbing applications.
The sample text shows strong readability at larger sizes, where the rounded bowls and open apertures stay clear and distinct. Numerals appear sturdy and consistent with the letterforms, matching the font’s solid, even texture in running text. The design maintains a consistent geometric logic across characters, keeping the look cohesive in mixed-case settings.