Sans Normal Issi 6 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Gltp Starion' by Glowtype, and 'Taz' by LucasFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, promotions, sporty, punchy, confident, energetic, retro, grab attention, convey motion, signal strength, display impact, slanted, rounded, chunky, compact, high-impact.
A heavy, right-slanted sans with rounded geometry and compact internal counters. Strokes are thick and confident with subtly tapered joins and softened terminals, giving the forms a slightly inflated, muscular feel rather than rigidly geometric. Uppercase shapes are broad and tightly fit, while lowercase is similarly weighty with simple, single-storey constructions where applicable; overall spacing reads snug, producing dense, high-ink word silhouettes. Numerals follow the same chunky, slanted rhythm with smooth curves and sturdy horizontals/diagonals.
Best suited for large-scale display such as headlines, posters, sports graphics, packaging callouts, and bold brand marks where impact and momentum are priorities. It can also work for short UI labels or badges when set large enough, but extended text will feel heavy and may lose legibility without additional spacing.
The tone is bold and kinetic, with a forward-leaning posture that suggests motion and urgency. Its rounded weight and tight rhythm add a friendly toughness—more sporty and attention-grabbing than refined or technical—evoking headline-driven, promotional energy.
The design appears intended to deliver maximum visual punch with a sense of speed, combining thick rounded forms with a consistent forward slant for a dynamic, modern-advertising look.
The slant and dense proportions create strong directional flow across lines, and the heavy weight can cause counters to close up at small sizes. It performs best when given generous size and some breathing room in tracking and line spacing to maintain clarity.