Sans Normal Asmez 14 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'HF HySans' by HyFont Studio (names referenced only for comparison).
Keywords: ui, branding, editorial, signage, presentations, modern, clean, neutral, friendly, functional, legibility, neutrality, modernity, versatility, clarity, geometric, rounded, minimal, crisp, open.
A clean sans with largely geometric construction and smooth, rounded curves. Strokes read as even and consistent, with open counters and clear, uncomplicated terminals that keep letterforms crisp at both display and text sizes. Uppercase proportions feel steady and architectural, while lowercase forms are straightforward and legible, with single-storey shapes where expected and a simple, modern rhythm. Numerals follow the same restrained logic, with round figures and straightforward angles that align well with the alphabet’s overall texture.
Well-suited to user interfaces, product branding, and general-purpose editorial layouts where a modern, clean sans is needed. It should also perform nicely for signage and presentations thanks to its open counters and uncomplicated forms that hold up at a distance.
The overall tone is contemporary and unobtrusive, aiming for clarity rather than personality-driven quirks. Its rounded geometry and calm spacing give it a friendly, approachable neutrality that suits everyday interface and editorial use.
The design appears intended as a practical, contemporary sans that prioritizes neutrality and legibility. Its geometric underpinnings and minimal detailing suggest a goal of broad usability across digital and print contexts without drawing attention away from the content.
Curves are smooth and near-circular in letters like C, G, and O, and joins stay tidy without sharp calligraphic contrast. The design avoids ornamental gestures, relying on consistent proportions and open shapes to maintain readability in continuous text.