Sans Normal Kimag 8 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'ID Grotesk' by ID Typeface (names referenced only for comparison).
Keywords: branding, advertising, editorial, packaging, signage, energetic, sporty, modern, confident, dynamic, emphasis, modernity, clarity, momentum, versatility, slanted, geometric, clean, rounded, compact.
A slanted sans with sturdy, low-contrast strokes and smooth, rounded curves. The italic angle is consistent across caps, lowercase, and figures, giving the design a forward-leaning rhythm. Counters are fairly open and circular in letters like O/C/G, while straight-sided forms (E/F/H/N) keep crisp terminals and a clean, contemporary silhouette. The lowercase shows a compact, functional build with a single-storey a and g, a simple, straight-rising l, and a short, pragmatic t, all tuned for even texture in lines of text. Numerals are substantial and straightforward, with rounded forms (0/8/9) balancing the more angular shapes (1/4/7) for steady readability.
Well-suited to branding systems, advertising headlines, and editorial layouts that need emphasis without losing clarity. The robust italic construction also works for packaging and signage where a forward, energetic voice is desirable and letters must hold up at medium to large sizes.
The overall tone is brisk and assertive, with a contemporary, performance-oriented feel. Its steady weight and consistent slant convey momentum and clarity rather than delicacy, making it feel modern and no-nonsense.
The font appears designed as a workhorse italic sans that delivers strong presence with clean geometry and reliable readability. Its consistent slant and simplified lowercase forms suggest an intention to provide a modern, energetic typographic voice for both display and supporting text.
The design’s geometry leans toward circular bowls paired with disciplined straight strokes, producing a tidy, predictable rhythm in paragraphs. Spacing appears comfortably open for an italic, supporting smooth word shapes and legibility in longer samples.