Sans Normal Kibov 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Insider' by Characters Font Foundry, 'Diaria Sans Pro' by Mint Type, 'Agent Sans' by Positype, 'PTL Maurea' by Primetype, 'Andulka Sans' by Storm Type Foundry, 'Depot New' and 'Rehn' by moretype, and 'Arventa Sans Pro' by preussTYPE (names referenced only for comparison).
Keywords: branding, headlines, packaging, advertising, ui text, clean, modern, friendly, dynamic, informal, clarity, approachability, modernity, motion, versatility, oblique, humanist, rounded, open forms, soft terminals.
This typeface is a slanted sans with smooth, rounded construction and gently modulated curves. Strokes stay fairly even, with soft, slightly tapered terminals that keep joins from feeling mechanical. Proportions are balanced and readable, with open apertures and generous counters; round letters like O/C/G are broadly elliptical, while diagonals in A/V/W/X lean into a crisp, energetic rhythm. The lowercase shows a single-storey a and g, a curved-shoulder r, and a compact e with a simple crossbar, all contributing to an approachable, contemporary texture in text.
It works well for brand systems, marketing headlines, and short to medium text where a contemporary, personable tone is desired. The open forms and even color also make it suitable for UI labels and general-purpose editorial callouts that benefit from an energetic italic voice.
The overall tone is modern and upbeat, combining a clean sans structure with an easygoing slant that feels active rather than formal. Its rounded shapes and open spacing lend a friendly, accessible voice suited to contemporary branding and interface copy.
The design appears intended as a versatile italic sans that remains clean and highly legible while adding motion and warmth through rounded geometry and soft terminals. It aims to balance modern neutrality with a more human, conversational texture.
The numerals appear straightforward and sturdy, with smooth curves on 0/3/8/9 and a simple, readable 1. The italic angle is consistent across caps, lowercase, and figures, creating a unified forward motion in longer lines of text.