Sans Normal Semov 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, mobile apps, websites, product design, branding, clean, friendly, modern, approachable, neutral, legibility, modernity, friendliness, clarity, rounded, soft, geometric, open, smooth.
A clean rounded sans with smooth, monoline-like strokes and generously curved terminals. Letterforms lean geometric, with near-circular bowls and consistent curvature, while keeping open apertures for clarity. Proportions are balanced and contemporary, with a neat, even rhythm in text; counters stay roomy and shapes avoid sharp joins, giving the face a soft, polished silhouette.
This style works well for UI and digital product typography, where smooth geometry and open forms support legibility across sizes. It also suits contemporary branding, packaging, and signage that benefits from a friendly, rounded voice without becoming playful or decorative.
The overall tone is modern and approachable, with a calm neutrality that reads as friendly rather than clinical. Rounded endings and smooth curves add warmth, making it feel suitable for human-centered interfaces and everyday communication.
The design appears intended to provide a neutral, contemporary sans optimized for comfortable reading and a welcoming visual character. Rounded terminals and geometric construction suggest a focus on clarity and consistency in both headings and continuous text.
Numbers follow the same rounded logic, with simple, readable forms and consistent stroke endings. The font maintains a steady texture in longer lines, with clear differentiation between similarly shaped characters through open bowls and distinct joins.