Sans Normal Lymom 15 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, confident, punchy, retro, impact, speed, display, branding, attention, oblique, heavy, rounded, compact counters, soft corners.
A heavy, oblique sans with rounded, swollen curves and tightly enclosed counters. Strokes are uniform in weight with minimal modulation, and many joins and terminals are softly squared rather than sharply cut. The uppercase reads as compact and blocky, while the lowercase shows a tall body with short ascenders/descenders and dense internal spaces, creating a sturdy, ink-trap-free silhouette. Numerals follow the same bold, rounded construction and sit comfortably alongside the letters, emphasizing mass and momentum over delicacy.
Best suited for attention-grabbing headlines, posters, and branding where strong typographic presence is needed. It works well for sports or action-oriented identities, bold packaging callouts, and punchy signage, especially at medium to large sizes where the compact counters remain clear.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests speed and impact. Its rounded geometry keeps the voice friendly rather than aggressive, giving it a classic, sporty display feel that can also read as nostalgic in larger settings.
The design appears intended to deliver maximum visual impact with a fast, forward-leaning rhythm while keeping forms approachable through rounded construction. It prioritizes solid texture and immediate legibility at display sizes, aiming for a bold, contemporary-sport aesthetic with a hint of retro robustness.
Spacing appears relatively tight, and the heavy weight compresses apertures (notably in letters like a, e, s) which increases color and intensity in paragraphs. The italic angle is consistent across the set, producing a cohesive slanted rhythm that favors short headlines over extended small-size reading.