Sans Normal Lykiy 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Malva' by Harbor Type, 'Equip' by Hoftype, 'Core Sans A' by S-Core, 'Santral' by Taner Ardali, 'Mundial Narrow' by TipoType, 'Gogh' by Type Forward, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display logos, sporty, punchy, energetic, confident, playful, impact, motion, attention, modernity, branding, oblique, chunky, rounded, soft corners, compact counters.
A heavy, oblique sans with broad proportions and a compact internal structure. Letterforms are built from smooth, rounded curves paired with crisp, angled terminals, creating a slightly aerodynamic, forward-leaning rhythm. Counters stay relatively tight (notably in B, 8, and 9), while bowls and rounds (O, Q, o, e) remain open and clean, giving the face strong silhouette clarity at large sizes. The lowercase shows sturdy, simplified shapes with short extenders and a single-storey feel where applicable, keeping the texture dense and uniform across words.
This font works best in display contexts where impact and momentum are desired: headlines, posters, large-scale signage, sports and fitness branding, and bold packaging callouts. It also suits logo wordmarks that benefit from a wide, forward-leaning stance and strong silhouette definition.
The overall tone is bold and kinetic, with a forward slant that reads as fast, assertive, and modern. Its chunky curves and softened corners add an approachable, friendly edge, balancing intensity with a touch of playfulness. The result feels well-suited to attention-grabbing statements rather than quiet, editorial nuance.
The design appears intended to deliver maximum visual punch with a streamlined, motion-driven feel. By combining rounded construction with decisive angled terminals and a consistent slant, it aims for modern, energetic communication that stays legible and cohesive in short, bold phrases.
Diagonal stress is reinforced by consistent oblique terminals on horizontals (E, F, T) and the energetic shaping of numerals; several figures (2, 5, 7) emphasize sharp, slanted cuts that strengthen the sense of motion. Spacing appears designed for compact, impactful setting, producing a dense, poster-like color in the sample text.