Sans Normal Ammek 10 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Pragmatica' by ParaType, 'RF Dewi' by Russian Fonts, 'NeoGram' and 'Nuber Next' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: ui text, product design, brand systems, signage, presentations, modern, neutral, clean, corporate, friendly, clarity, versatility, modernization, neutral branding, open apertures, geometric, rounded, low contrast, simple terminals.
A clean, modern sans with broadly circular bowls and a generally geometric construction softened by rounded joins. Strokes are even and steady with minimal contrast, and terminals are plain and unadorned, giving the letterforms a straightforward, functional feel. Proportions run comfortably wide with generous counters and open apertures that keep shapes like C, S, e, and a clear at display and text sizes. The uppercase is simple and stable (with a round O and a balanced, slightly squared-off U), while the lowercase uses a single-storey a and g, short-to-moderate ascenders/descenders, and compact, tidy dots on i/j. Numerals are clear and familiar, with a rounded 0 and an 8 built from two even loops.
This font suits interface typography, dashboards, and product UI where clarity and steady rhythm matter. It also works well for corporate collateral, presentations, and wayfinding or signage thanks to its open counters and straightforward forms. In branding, it fits modern, minimal identities that need a neutral, dependable sans.
The overall tone is modern and approachable, leaning neutral and utilitarian rather than expressive. Its rounded geometry and open spacing add a mild friendliness, while the restrained detailing keeps it professional and contemporary.
The design appears intended as a contemporary, general-purpose sans that balances geometric roundness with practical readability. It emphasizes clean construction and consistent spacing to perform reliably across headings and continuous text without drawing attention to stylistic quirks.
The rhythm is consistent and calm, with smooth curves and predictable stroke endings that support scanning in longer lines. The shapes read as deliberately simplified, prioritizing clarity over personality, making the texture feel even in paragraphs and confident in headlines.