Sans Normal Itbuk 2 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Midnight Sans' by Colophon Foundry, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, punchy, confident, sporty, modern, friendly, impact, clarity, modernity, strength, display, blocky, geometric, rounded, compact, high impact.
A heavy, geometric sans with broad proportions and large, open counters. Strokes are uniform and low-contrast, with rounded curves that meet crisply cut terminals, giving many letters a slightly squared-off, engineered feel. The x-height is prominent and the lowercase appears sturdy and compact, while uppercase forms stay wide and stable with generous interior space. Overall spacing reads even and intentional, supporting dense setting without losing the silhouette of individual letters.
Well suited to headlines, posters, and display typography where maximum impact and quick recognition are needed. It can also work for branding and packaging that benefits from a strong, modern presence, and for sporty or tech-adjacent graphics that want a bold, geometric voice.
The tone is assertive and energetic, with a contemporary, athletic edge. Its wide stance and solid forms create a loud, headline-forward voice that feels confident and approachable rather than formal or delicate.
The design appears intended to deliver high-impact readability with a contemporary geometric character, balancing rounded construction with blunt terminals for a sturdy, modern silhouette. It prioritizes presence and clarity in large sizes while keeping forms simple and consistent for graphic applications.
Round letters like O/C/G lean toward near-circular construction, while diagonals in A/V/W/X and the angled leg of R add a sharp, dynamic counterpoint. Numerals follow the same bold, geometric logic, staying highly legible at a glance and visually consistent with the alphabet.