Sans Normal Itbal 3 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'BD Megatoya' by Balibilly Design, 'Cairoli Now' by Italiantype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, modern, friendly, impactful, sporty, attention, clarity, approachability, modern branding, display strength, rounded, blocky, geometric, compact apertures, sturdy.
A heavy, rounded sans with broad proportions and compact internal counters. Curves are smooth and near-circular, while joins and terminals are clean and minimally modulated, giving the letters a sturdy, uniform texture. Apertures tend to be tight and bowls are generously filled, producing strong dark mass and a cohesive rhythm. Figures and capitals share the same robust, geometric construction, reading clearly at display sizes.
Best suited to headlines, posters, and prominent UI or editorial callouts where maximum presence is needed. The wide, rounded forms make it a strong choice for branding and packaging that wants a friendly but forceful voice, and it also fits sporty or tech-adjacent identities. For longer passages, it works most comfortably as short bursts of text rather than continuous reading.
The overall tone is assertive and contemporary, with a friendly softness from the rounded geometry. It feels energetic and direct, leaning toward bold, utilitarian communication rather than delicate nuance. The dense black shape and wide stance convey confidence and immediacy.
The design appears intended as a high-impact display sans that balances strong geometric mass with softened, approachable curves. Its compact apertures and consistent construction prioritize bold visibility and a unified typographic color in large sizes.
Because counters and apertures are relatively enclosed, the design’s strength shows best when given a bit of space—either in size or tracking—so interior shapes don’t crowd. The consistent stroke behavior and simplified detailing keep the texture stable across mixed-case settings and numerals.