Sans Superellipse Hiref 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Folio EF' by Elsner+Flake, 'Amsi Grotesk' by Stawix, and 'Folio' and 'Nimbus Sans L' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, industrial, sporty, assertive, compact, modern, impact, efficiency, modernity, sturdiness, brand emphasis, blocky, condensed, geometric, squared-round, high impact.
A compact, heavy sans with a strong vertical emphasis and tightly drawn proportions. Curves are built from squared-round, superelliptic shapes, giving counters and bowls a rounded-rectangle feel rather than true circles. Strokes are consistently thick with minimal modulation, terminals are clean and blunt, and joins are sturdy, producing a dense, poster-ready color. The rhythm is efficient and space-saving, with relatively narrow apertures and firm interior counters that keep the forms stable at large sizes.
Best suited to headlines and short bursts of text where maximum impact and condensed efficiency are desirable, such as posters, covers, packaging, and attention-grabbing UI labels. Its dense weight and sturdy shapes also make it a strong option for signage-style graphics and sports or industrial branding, especially at medium-to-large sizes.
The overall tone is forceful and utilitarian, with a no-nonsense, workhorse presence. Its squared-round geometry adds a contemporary, engineered feel that reads as sporty and industrial rather than friendly or delicate.
The design appears intended to deliver a high-impact, space-efficient voice while maintaining a clean geometric system. By relying on squared-round construction and blunt terminals, it aims to feel engineered and modern, prioritizing clarity and punch over softness or calligraphic nuance.
The uppercase set appears especially rigid and architectural, while the lowercase introduces slightly more openness and variety without losing the blocky construction. Numerals follow the same compact, heavy build, supporting consistent emphasis in mixed alphanumeric settings.