Sans Normal Afdoj 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Brix Sans' by HVD Fonts, 'Greater Neue' by NicolassFonts, 'Belle Sans' by Park Street Studio, 'Otoiwo Grotesk' by Pepper Type, and 'Core Sans E' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, energetic, sporty, modern, assertive, friendly, impact, momentum, modernity, clarity, approachability, oblique, rounded, geometric, compact, high-impact.
A heavy, oblique sans with smooth, rounded curve construction and clean, unadorned terminals. Strokes are largely uniform, with gentle optical corrections in curves and joins that keep counters open at display sizes. The overall geometry leans toward circular and elliptical forms, while diagonals and shoulders maintain a taut, forward-slanted rhythm. Proportions feel slightly compact in the bowls and counters, giving the face a dense, high-ink presence without looking cramped.
Best suited to headlines, posters, short promotional copy, and brand marks where a strong, forward-leaning voice is desired. It also works well for packaging and sports or fitness-themed communications, and can handle brief emphasis in editorial layouts when used sparingly.
The slanted stance and solid weight create a sense of motion and urgency, reading as contemporary and confident. Rounded shapes soften the tone, keeping it approachable rather than severe, which lends a sporty, energetic character suited to bold statements.
The design appears intended to deliver a modern, high-impact oblique sans that prioritizes immediacy and momentum while staying legible through rounded, open forms. It aims for a versatile display voice that can feel both assertive and approachable.
Spacing appears tuned for impact: letterforms sit tightly enough to feel cohesive while preserving clear word shapes in longer lines. The numerals match the letterforms’ weight and oblique angle, reinforcing a consistent, unified texture across mixed alphanumeric settings.