Sans Normal Opguz 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Impara' by Hoftype; 'JAF Bernini Sans' by Just Another Foundry; 'Big Vesta', 'Neue Frutiger Arabic', and 'Neue Frutiger Hebrew' by Linotype; 'Skeena' by Microsoft Corporation; and 'Cora' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, direct, industrial, high impact, clear signage, brand voice, modern utility, geometric, sturdy, clean, open, rounded.
A heavy, clean sans with largely circular and elliptical bowls, broad proportions, and a steady, even rhythm. Strokes are thick with subtly rounded joins and terminals, keeping counters open and forms crisp at display sizes. The uppercase feels wide and stable with simple geometry, while the lowercase maintains straightforward constructions (single-storey a and g) and compact, utilitarian detailing. Numerals are robust and highly legible, with round figures (0, 8, 9) emphasized and clear differentiation across the set.
Best suited to prominent roles such as headlines, poster typography, brand wordmarks, packaging callouts, and signage where weight and width can carry hierarchy on their own. It can also work for short UI labels or section headers when a sturdy, high-contrast presence is needed, though its mass is visually dominant for long passages.
The overall tone is bold and pragmatic, projecting clarity and assurance without feeling sharp or aggressive. Its rounded geometry adds an approachable, contemporary warmth, making it feel modern and usable rather than ornamental.
The design appears intended as a versatile, high-impact sans that prioritizes immediate legibility and a contemporary, geometric feel. It aims to deliver a strong typographic voice with simple, consistent shapes that reproduce reliably in bold display contexts.
Spacing appears generous enough to prevent dark clumping in all-caps and dense settings, supporting a strong “headline” color. The forms favor simple, recognizable silhouettes and consistent curve logic, which helps maintain clarity in quick scanning and at distance.