Sans Other Kekug 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, children’s, branding, playful, handmade, quirky, friendly, casual, handmade feel, friendly tone, expressive display, casual branding, rounded, irregular, soft corners, bouncy, brushy.
A lively sans with subtly irregular letterforms and a hand-drawn rhythm. Strokes are mostly smooth and rounded with gently tapered terminals, producing a brushy, cut-paper feel rather than rigid geometric construction. Proportions vary slightly from glyph to glyph, and several characters show off-axis curves and uneven joins that create a bouncy texture in lines of text. Counters are generally open and legible, with simplified shapes and soft corners that keep the silhouette approachable.
Works well for short to medium-length text where a warm, handmade voice is desired—such as posters, packaging, café or boutique branding, book covers, and kid-focused materials. It can also add character to social graphics and titles, especially when a relaxed, human feel is more important than strict typographic uniformity.
The overall tone is informal and personable, leaning toward whimsical and crafty rather than corporate or technical. Its uneven cadence reads like hand lettering—cheerful, conversational, and a bit mischievous—making it feel expressive without becoming overly decorative.
The design appears intended to mimic casual hand lettering within a clean sans framework, prioritizing charm and approachability over mechanical consistency. Its controlled irregularities suggest a deliberate effort to add personality and movement while keeping shapes readable in typical display and headline settings.
Uppercase forms stay relatively simple, while lowercase and numerals emphasize the font’s quirky personality through asymmetric curves and occasional swelling/tapering in strokes. Spacing appears comfortably loose in the sample text, reinforcing an airy, friendly color on the page.