Sans Superellipse Horew 9 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Allotrope' by Kostic, 'Aalto Sans' by Los Andes, and 'Byker' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, friendly, retro, punchy, impact, approachability, modern signage, brand presence, display clarity, blocky, rounded, compact, geometric, solid.
A heavy, rounded sans with broad proportions and smooth, superellipse-like curves. Strokes are consistently thick with minimal modulation, creating a dense, even color in text. Terminals are largely blunt and squared-off with softened corners, and counters are compact but clean, especially in round forms like C/O and the bowls of B/P/R. The lowercase shows a tall, sturdy structure with short-to-moderate ascenders and descenders, while diagonals (V/W/X/Y) are wide and strongly anchored. Numerals follow the same chunky, rounded-rectangle construction for a cohesive, sign-like rhythm.
Best suited for headlines and short copy where strong presence is desired—posters, branding marks, packaging fronts, and attention-grabbing signage. It also works well for UI or product labeling when used sparingly, especially with added spacing to maintain legibility at smaller sizes.
The overall tone is bold and assertive while still approachable, combining an industrial toughness with soft rounding that keeps it friendly. Its compact counters and broad shapes evoke a sporty, poster-oriented energy with a subtle retro flavor.
The design appears aimed at delivering maximum impact through broad, rounded geometry and a steady, uniform stroke, prioritizing a strong silhouette and a cohesive, contemporary display voice over delicate detail.
At display sizes the rounded corners and compact apertures read as intentional and cohesive, giving the face a strong silhouette. In tighter settings, the dense texture and smaller openings can feel weighty, so generous tracking and line spacing help preserve clarity.