Sans Normal Efkih 4 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, quotes, friendly, lively, casual, approachable, retro, warmth, informality, motion, readability, personality, humanist, rounded, soft, brisk, airy.
This typeface is a slanted sans with a humanist, handwritten-informed construction. Strokes are smooth and rounded with gentle curves and minimal contrast, giving letters a soft, even texture. Proportions feel open and moderately spaced, with tall ascenders and clean, simplified joins that keep forms legible while maintaining an informal rhythm. Uppercase shapes are straightforward and airy, while the lowercase introduces more personality through rounded terminals, single-storey forms, and slightly varied stroke trajectories typical of a pen-like italic.
Well suited to branding and editorial display where a friendly, informal tone is desirable, such as packaging, café/restaurant materials, event posters, and pull quotes. It can also work for short-to-medium text in UI or print when a warmer, more personal sans voice is preferred over a neutral one.
The overall tone is warm and conversational, balancing clarity with a casual, personable voice. Its slant and rounded shaping create a sense of motion and friendliness, leaning toward an easygoing, slightly retro feel rather than a strict, technical one.
The design appears intended to provide a clean, readable italic sans with a human touch—combining simplified, rounded forms with an energetic slant to convey approachability and motion. It prioritizes a smooth, contemporary texture while retaining enough idiosyncrasy to feel distinctive in display settings.
The sample text shows consistent slant and stable spacing across mixed-case settings, with numerals that match the same soft, flowing geometry. Curves (notably in S, C, G, and e) remain smooth and unforced, helping the face feel cohesive in longer passages while still reading as expressive.