Sans Superellipse Hogek 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'European Sans Pro' and 'European Soft Pro' by Bülent Yüksel, 'Midnight Sans' by Colophon Foundry, 'FF Real Head' by FontFont, 'Applied Sans' and 'Helvetica Now' by Monotype, and 'Lintel' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, punchy, impact, approachability, modernity, clarity, brand presence, rounded, soft-cornered, compact, sturdy, geometric.
A heavy, geometric sans with soft, squared-off curves that read like rounded-rectangle (superellipse) construction. Strokes are monolinear and dense, with large counters and simplified joins that keep shapes clear at display sizes. Round letters such as O/C/G show broad, even bowls and gently flattened sides, while terminals are blunt and clean. The lowercase is compact with sturdy stems; the dot on i/j is round and prominent, and the single-storey a and g reinforce the geometric, constructed feel. Numerals are equally weighty and wide, designed to hold a consistent blocky rhythm alongside the letters.
Best suited to headlines, branding, and short-form messaging where a bold, rounded geometric presence can carry the design. It works well for packaging, posters, and signage that benefit from high impact and a friendly, contemporary silhouette, and it can also serve for large-size UI or display labels where clarity and softness are both desired.
The overall tone is confident and approachable—strong enough for impact, but softened by rounded corners and generous interior space. It conveys a contemporary, practical voice with a friendly edge rather than a sharp or technical one.
The design appears intended to deliver maximum visual weight with a smooth, modern construction—pairing strong, compact forms with softened geometry for an inviting display voice. Its consistent superelliptical curves suggest an emphasis on recognizable shapes and stable rhythm for branding-forward typography.
Spacing appears intentionally open for such a heavy weight, helping the text sample maintain legibility despite the large stroke mass. The family of shapes is highly consistent, with repeating rounded-rectangle motifs across bowls, shoulders, and diagonals, giving headlines a cohesive, logo-like presence.