Sans Normal Osgiy 17 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Mensa' by AVP; 'Myriad' by Adobe; 'Equip' and 'Galvani' by Hoftype; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Gelder Sans' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, straightforward, impact, clarity, approachability, modernity, display strength, geometric, rounded, blocky, high-clarity, compact joins.
A heavy, geometric sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with clean, open counters and a sturdy, even rhythm across lines. Terminals read mostly blunt and pragmatic, while bowls and rounds stay generously circular, producing a solid, poster-like color on the page. The lowercase shows a single-storey a and g, with simple, compact joins and clear, non-fussy construction; numerals are similarly weighty and simplified for impact.
Best suited to headlines, posters, and large typographic statements where maximum impact and quick recognition are required. It can also serve well in branding, signage, and packaging where a friendly but forceful presence helps carry short phrases and key information.
The overall tone is direct and upbeat: bold without feeling aggressive, and approachable rather than austere. Its rounded geometry and steady spacing create a friendly, contemporary voice suited to attention-grabbing messages that still need to feel accessible.
The design appears intended to deliver a modern, high-impact sans that remains easy to read through geometric clarity and rounded construction. Its emphasis on thick strokes, open counters, and uncomplicated shapes suggests a focus on strong display performance and dependable, no-nonsense communication.
In text settings the dense weight produces strong emphasis and a cohesive texture, with letterforms staying clear at large sizes. Round characters (O, Q, 0) appear especially sturdy, and the design favors simple silhouettes over delicate detailing, reinforcing legibility and visual punch.