Serif Normal Poley 13 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Acta Deck', 'Prumo Deck', and 'Prumo Text' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, formal, authoritative, traditional, dramatic, impact, hierarchy, tradition, authority, headline focus, bracketed, wedge serifs, tapered stems, ball terminals, sturdy.
A robust serif with sharply tapered, high-contrast strokes and pronounced bracketed serifs. The letterforms lean on broad, confident verticals with crisp, thinning joins and pointed wedge-like terminals that give counters a chiseled, sculpted feel. Rounds (O, C, G) are full and steady, while numerals show strong weight and clear silhouettes; small details like ball terminals and hooked finishes appear in lowercase forms such as a, f, j, and r. Overall spacing reads generous and stable, favoring a solid typographic color at display sizes.
Best suited to headlines, cover lines, and editorial typography where strong contrast and prominent serifs can provide hierarchy and character. It can work for book covers, posters, and branding that aims for a traditional, authoritative voice, and it is effective for short paragraphs or pull quotes at comfortable sizes.
The tone is classic and authoritative, with a slightly theatrical edge created by the strong contrast and emphatic serifs. It evokes traditional print typography—serious, editorial, and institutional—while still feeling energetic and attention-grabbing in headlines.
The design appears intended as a conventional text-serif interpreted for stronger display impact: familiar proportions and classic construction, amplified by heavier stems, sharp tapering, and confident serifs to produce a commanding page presence.
Uppercase forms present a disciplined, conventional skeleton with crisp articulation at serifs and joints, while the lowercase adds liveliness through more curved terminals and rounded dots. The heavy weight and tapered thin strokes suggest best results where ink gain and rendering are controlled, especially in smaller sizes.