Sans Normal Ammir 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry; 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan; 'Sharp Grotesk Latin', 'Sharp Grotesk Paneuropean', and 'Sharp Grotesk Thai' by Monotype; and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, clean, modern, friendly, direct, impact, clarity, versatility, modernity, geometric, rounded, solid, highly legible, compact.
A sturdy sans with broad proportions and uniform, low-contrast strokes. Curves lean toward geometric construction—round counters and smooth bowls—while terminals are clean and straightforward, with minimal modulation. The overall rhythm is open and even, with generous interior space in letters like O, D, and P and a consistent, stable baseline presence. Numerals match the letters in weight and presence, with simple, uncluttered shapes suited to prominent display.
Well-suited to headlines, brand marks, and prominent UI or marketing copy where clear, high-impact letterforms are needed. Its wide stance and sturdy strokes also work effectively for posters and signage, and for packaging or labels that require quick readability from a distance.
The tone is modern and confident, prioritizing clarity and impact over ornament. Its rounded geometry keeps it approachable, while the heavy, steady color gives it a decisive, no-nonsense voice.
Likely designed as a versatile, modern sans focused on strong presence and easy readability, using rounded, geometric forms to balance friendliness with assertive weight.
The design reads especially strong at larger sizes, where its wide set and smooth curves create a bold, graphic silhouette. Uppercase forms feel structured and authoritative, while lowercase maintains an uncomplicated, contemporary texture for short blocks of text.