Sans Normal Isdi 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Enotria' by Aspro Type, 'Muller Next' by Fontfabric, 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Refrankt' by Groteskly Yours, 'Murs Gothic' by Kobuzan, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, punchy, playful, sporty, retro, friendly, attention-grabbing, approachability, high legibility, display impact, rounded, blocky, compact, bouncy, high-impact.
A heavy, wide display sans with rounded, bowl-like counters and strongly softened corners. Strokes are thick and fairly even, with subtle contrast showing up mostly where curves meet straights. Proportions lean expansive and squat, producing a compact vertical rhythm and broad silhouettes. Letterforms use simple geometric construction with open apertures and large interior spaces; terminals are blunt, and diagonals (like V/W/Y) feel sturdy rather than sharp. Numerals are bold and highly legible, with a notably round 0 and robust, flattened curves in 2/3/5.
Best suited for short, high-impact copy such as headlines, posters, logos, product packaging, and promotional graphics. It can work for large, bold editorial pulls or signage where a friendly, energetic voice is desired; for longer passages it’s most effective with ample spacing and larger sizes.
The overall tone is confident and upbeat, with a buoyant, almost inflatable feel from the rounded forms and generous weight. It reads as energetic and approachable, suggesting a retro-pop or athletic sensibility rather than a formal or technical voice.
This design appears intended as a bold display workhorse that maximizes visibility and personality through wide proportions and rounded, geometric forms. The goal seems to be strong shelf/stand-off impact while maintaining approachable, easy-to-read shapes.
At text sizes the density is high, so line spacing benefits from a bit of extra leading to avoid a dark, wall-of-type effect. The wide set and rounded shapes give headings a strong presence, while the simplified details keep it from feeling fussy.