Sans Normal Arluf 3 is a regular weight, wide, low contrast, upright, tall x-height font.
Keywords: ui text, editorial, web typography, signage, presentations, modern, neutral, clean, friendly, technical, legibility, versatility, neutral branding, clean ui, rounded, open apertures, soft terminals, monoline, spacious.
A clean sans with monoline strokes and gently rounded curves that keep forms smooth rather than geometric-sharp. Counters are large and open, with clear apertures on letters like C, S, e, and a; bowls stay mostly circular/elliptical and the joins are unobtrusive. Terminals tend to be softly finished, and the overall spacing feels generous, producing an even, airy rhythm in both all-caps and mixed-case text. Numerals are simple and legible with consistent stroke weight and rounded shapes, matching the letterforms closely.
Well-suited to interface and product text where steady rhythm and clear counters matter, as well as web and editorial layouts that need a neutral, modern sans. The generous spacing and straightforward numerals also make it a solid choice for dashboards, labels, and wayfinding-style signage.
The tone is contemporary and matter-of-fact, with a mild friendliness coming from the rounded construction and open counters. It reads as calm and unobtrusive, aiming to support content rather than call attention to itself, while still feeling current and polished.
The design appears intended as a versatile, general-purpose sans that prioritizes readability and a contemporary, approachable neutrality. Its rounded forms and open apertures suggest a focus on clarity across a range of sizes and on-screen contexts.
In text, the large lowercase presence and open shapes help maintain clarity at smaller sizes, while the smooth curves keep headings from looking harsh. The design maintains consistent stroke color across curved and straight segments, giving lines of text a stable, even texture.