Sans Normal Likub 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Chubbét' by Emboss, 'FF Good' by FontFont, 'ITC Franklin Gothic LT' by ITC, 'Palestina' by Tipo, and 'Franklin Gothic' and 'URW Dock Condensed' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, assertive, energetic, sporty, modern, friendly, impact, motion, clarity, modernity, approachability, rounded, compact, punchy, oblique, clean.
A heavy, oblique sans with compact proportions and smoothly rounded curves. Strokes are monolinear and dense, with broadly closed counters and sturdy joins that keep the letterforms cohesive at larger sizes. Round letters (O, C, G, Q) lean into near-circular geometry, while straight-sided forms (E, F, H, N) keep crisp terminals and a steady rhythm. The lowercase is straightforward and compact, with short ascenders/descenders and simplified bowls; numerals match the same thick, rounded construction for a unified texture.
Best suited to short, high-impact text such as headlines, poster typography, sports or event branding, packaging callouts, and bold signage. It can also work for UI labels or badges when used at sufficiently large sizes where the tight counters remain clear.
The overall tone is bold and forward-leaning, giving a sense of motion and confidence. Its rounded geometry and tight spacing feel approachable rather than rigid, making it read as contemporary and upbeat while still emphatic.
The design appears intended to deliver maximum punch with a clean, contemporary sans structure, using a consistent oblique angle and rounded forms to communicate speed and approachability. Its compact, monoline build prioritizes strong silhouette recognition and a confident, modern voice.
The slant is consistent across uppercase, lowercase, and figures, and the heavy weight reduces interior white space, which can make counters feel tight in smaller settings. At display sizes the shapes feel stable and impactful, and the punctuation and basic forms maintain the same solid, rounded personality.