Sans Normal Jurij 11 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FS Siena' by Fontsmith, 'Clear Gothic Serial' by SoftMaker, and 'TS Clear Gothic' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, advertising, packaging, energetic, confident, sporty, modern, assertive, emphasis, impact, momentum, clarity, modernity, slanted, rounded, smooth, clean.
An italic sans with smooth, rounded construction and a heavy overall color. Curves are generously drawn and terminals feel clean and unadorned, keeping the texture modern and streamlined. Proportions lean wide and open in the round letters, while straighter forms stay compact, creating a lively rhythm in mixed text. Numerals match the same slanted, weighty presence, with rounded figures that maintain strong clarity at larger sizes.
Well-suited for headlines, subheads, posters, and brand moments where an italic accent is part of the tone. It can work effectively in advertising, sports or lifestyle branding, packaging callouts, and UI highlights where short bursts of text need to feel fast and confident. In longer passages it will be most comfortable when used sparingly for emphasis rather than as the primary body face.
This typeface reads as energetic and forward-moving, with a sporty, contemporary tone. The slanted stance and dense, dark color give it a confident, assertive voice that feels suited to emphasis and impact rather than quiet neutrality.
The design appears intended to deliver a bold, high-energy italic voice with clear, rounded forms and a strong typographic color. Its construction prioritizes straightforward, modern readability while using the slant and weight to add motion and emphasis.
The italic angle is consistent across uppercase, lowercase, and numerals, giving the face a cohesive, unified flow. Round letters keep generous interior spaces, helping the heavy weight stay legible in display settings, while the overall texture remains smooth and contemporary.