Sans Normal Kebom 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'EquipCondensed' by Hoftype, 'Interval Next' by Mostardesign, 'Fact' by ParaType, 'Roanne' by Tour De Force, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, dynamic, sporty, confident, friendly, modern, emphasis, impact, motion, approachability, oblique, rounded, compact, punchy, soft corners.
This typeface is a heavy, oblique sans with rounded terminals and a compact, forward-leaning stance. Letterforms favor smooth, elliptical curves with minimal contrast and clean joins, producing dense black shapes and steady texture. The uppercase feels broad and sturdy, while the lowercase is slightly more animated, with single-story forms and simplified construction that keeps counters open and readable. Numerals match the set’s weight and slant, with clear, rounded silhouettes that hold together well in short bursts of text.
It suits headlines, short statements, and brand marks where a strong, kinetic voice is desired. The weight and slant make it effective for sports and lifestyle branding, packaging, promotional graphics, and poster work, especially where impact at medium-to-large sizes is the priority.
The overall tone is energetic and assertive, with a sporty, contemporary feel. Its italic angle and sturdy strokes convey motion and confidence, while the rounded finishing keeps it approachable rather than aggressive.
The design appears intended to deliver a modern, motion-forward sans that balances strength with rounded friendliness. It prioritizes bold presence and quick recognition, using oblique posture and compact proportions to add urgency and emphasis.
The rhythm is intentionally lively due to the oblique angle and subtly varied glyph widths, which adds emphasis and momentum in setting. Spacing appears tuned for display and subhead sizes, where the heavy color and compact shapes read as deliberate rather than crowded.