Sans Normal Kemer 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Macho' and 'Sharik Sans' by Dada Studio, 'Whitney' by Hoefler & Co., 'Trust Sans' by Lechuga Type, and 'Anago' by Positype (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, sporty, dynamic, friendly, modern, confident, attention grabbing, motion, modern branding, impact, slanted, rounded, compact, soft terminals, high impact.
A heavy, slanted sans with rounded, generously curved forms and compact inner counters. Strokes are sturdy and largely monoline, with soft terminals and a slightly condensed feel created by tight apertures and strong vertical masses. Curves are smooth and circular, while diagonals and joins stay clean and simplified, producing a consistent, high-impact rhythm across caps, lowercase, and numerals.
This font performs best in short, high-visibility settings such as headlines, logos, brand marks, posters, and energetic marketing materials. Its strong slant and dense color also suit sports, tech, and lifestyle packaging where speed and impact are desirable.
The overall tone is energetic and forward-leaning, combining a sporty momentum with approachable roundness. It reads as contemporary and assertive without feeling harsh, making it well-suited to punchy, upbeat messaging.
The design appears intended to deliver a modern, energetic sans that stays readable at larger sizes while projecting motion and confidence. Rounded construction and simplified details suggest a focus on clean reproduction and an approachable, contemporary voice.
The italic angle is prominent enough to drive motion in longer lines, and the bold color on the page makes word shapes stand out quickly. Numerals match the letterforms in weight and curvature, supporting cohesive headline and display use.