Slab Square Mubo 2 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Brasilica' by CAST, 'Mafra' by Monotype, and 'PT Serif Pro' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, sturdy, assertive, retro, editorial, industrial, impact, authority, headline tone, print presence, ruggedness, bracketless, blocky, compact, crisp, ink-trap-like.
A heavy, slab-serif design with broad proportions and flat, rectangular serifs that read as sturdy blocks. Strokes are strongly contrasted, with thick verticals and noticeably thinner joins and crossbars, creating a punchy, poster-like rhythm. Counters are relatively tight and the joins can form sharp, triangular notches that resemble ink-trap behavior, especially where diagonals and bowls meet. Terminals are mostly blunt and squared, and the overall texture is dense and emphatic in both uppercase and lowercase.
Best suited to large-size applications where weight and contrast can do the work: headlines, posters, storefront or wayfinding-style signage, packaging, and bold brand marks. It can also support short editorial callouts or section headers where a dense, authoritative voice is desired.
The tone is confident and no-nonsense, mixing a classic newspaper headline feel with a rugged, industrial solidity. Its bold presence and crisp slab details give it a slightly vintage, print-forward character that feels authoritative and attention grabbing.
The design appears intended to deliver maximum impact with a traditional slab-serif vocabulary, balancing classic headline authority with squarish, workmanlike terminals. Its wide stance, dense color, and sharp internal notches suggest a focus on strong print presence and clear, emphatic letterforms at display sizes.
Uppercase forms feel particularly monumental due to their width and mass, while the lowercase maintains strong structure and legibility through clear bowls and sturdy stems. Numerals match the same weight and squareness, producing a consistent, impactful typographic color in display settings.