Serif Normal Maho 10 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Farthing' by Device, 'Bogue' by Melvastype, and 'Delima' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, posters, book covers, branding, authoritative, traditional, stately, formal, authority, impact, tradition, readability, bracketed, ball terminals, robust, crisp, bookish.
A robust serif with pronounced thick–thin modulation and firmly bracketed serifs. The letterforms are wide-set with generous interior counters and a steady, upright stance, giving lines a strong horizontal rhythm. Terminals show a mix of sharp serifs and rounded, ball-like endings in places, while joins and curves are smoothly transitioned, emphasizing a classic text-face build with confident, dark color on the page.
This style performs well for headlines, subheads, and display use where a classic serif voice is desired with strong emphasis. It can also suit editorial applications—such as magazines, book covers, and pull quotes—where a dark, traditional texture adds hierarchy and authority.
The tone feels authoritative and traditional, with a distinctly editorial and institutional presence. Its heavy, confident strokes read as serious and established rather than playful, suited to messaging that benefits from gravitas and clarity.
The design intent appears aimed at delivering a conventional serif with heightened impact: a classic, readable structure paired with a heavier, more declarative weight and broad proportions for presence in larger sizes.
In the sample text, the dense weight produces a commanding texture, while the wide proportions help maintain openness in counters and prevent the forms from feeling cramped. Numerals and capitals appear sturdy and evenly paced, contributing to a stable, conventional typographic voice.