Sans Normal Rilul 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Accia Sans' by Mint Type, 'Nitido' by Monotype, 'NuOrder' by The Northern Block, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: packaging, posters, headlines, children’s, social media, friendly, casual, playful, approachable, soft, approachability, warmth, informality, personality, clarity, rounded, humanist, informal, open, bouncy.
A rounded sans with softly blunted terminals and gently irregular, hand-drawn-looking contours. Curves are generous and open, with subtly asymmetric joins that create a lively rhythm without becoming messy. Strokes stay even and solid, and the overall proportions feel compact with smooth, circular bowls and uncomplicated construction. The figures and punctuation carry the same softened edges, reinforcing a cohesive, easygoing texture in text.
Works well for headlines, short paragraphs, and promotional copy where a friendly, informal voice is desired—such as packaging, café/retail signage, event posters, educational materials, and social media graphics. It can also support UI labels or wayfinding in contexts that benefit from a soft, approachable tone rather than strict neutrality.
The letterforms read warm and personable, with a slightly quirky bounce that suggests friendliness over precision. Its softened corners and mild unevenness give it an informal, conversational tone suited to welcoming messages and lighthearted branding.
Likely designed to deliver a modern rounded sans that feels human and approachable, trading strict geometric precision for gentle irregularities and softened terminals to create warmth and personality in everyday typography.
Distinctive rounded terminals and subtly varied stroke endings keep repeated shapes from feeling mechanical. The overall texture remains clear at display sizes, with open counters and simple silhouettes that prioritize legibility while preserving an organic feel.