Sans Normal Amdun 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Kometa' by Kiril Zlatkov Type Foundry and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, editorial, brand systems, signage, presentations, modern, neutral, clean, approachable, utilitarian, clarity, versatility, legibility, modernity, geometric, monoline, open counters, crisp terminals, even rhythm.
This is a clean, monoline sans with predominantly geometric construction and smooth, round bowls. Strokes stay even throughout with crisp, squared terminals and minimal modulation, producing a steady, contemporary texture. Proportions feel balanced and straightforward: capitals are broad and stable, curves are well-rounded (notably in O, C, G), and the lowercase maintains clear, open counters for legibility. The numerals follow the same restrained logic with simple shapes and consistent stroke weight, reading clearly at text sizes.
It suits interface copy, dashboards, and product UI where a calm, predictable sans is needed. The steady rhythm and open shapes also work well for editorial layouts, reports, and presentation decks, and it can serve as a reliable foundation in brand systems that want a modern, understated voice.
The overall tone is modern and neutral, aiming for clarity rather than personality-driven quirks. Its rounded forms and even rhythm give it an approachable, friendly practicality, while the crisp endings keep it feeling precise and organized.
The design intention reads as a general-purpose, highly legible sans that stays out of the way and performs consistently across headings and text. It emphasizes simple geometry, even texture, and clear character shapes to support everyday communication.
Spacing appears comfortable and consistent, supporting an even line color in paragraphs. The lowercase presents familiar, workmanlike forms that prioritize readability, and the punctuation shown (colon, apostrophe, ampersand, question mark) matches the same clean, no-nonsense style.