Sans Contrasted Puru 1 is a very bold, narrow, very high contrast, upright, short x-height font.
Keywords: posters, headlines, logotypes, packaging, album covers, industrial, techno, poster, noir, architectural, space-saving, display impact, mechanical voice, geometric rigor, condensed, geometric, angular, squared, chiseled.
A condensed, block-built sans with sharply squared outlines and strong vertical emphasis. Strokes are largely rectilinear, with abrupt terminals and occasional hairline connectors that create a distinctly contrasted, cut-metal feel. Counters tend to be narrow and rectangular, and many curves are simplified into angled or squared forms, producing a rigid, modular rhythm. The lowercase is compact with a notably small x-height relative to the tall ascenders, and the overall spacing reads tight and columnar.
Best suited to large sizes where its condensed silhouette and dramatic contrast can read cleanly—posters, punchy headlines, logotypes, and bold packaging. It can also work for album/film titling or game/UI branding that wants an industrial or tech-forward voice, while extended body copy may feel dense due to the tight, compressed forms.
The tone is stark and mechanical, suggesting industrial signage, techno minimalism, and a slightly ominous, noir-like severity. Its hard edges and compressed proportions feel assertive and authoritative, prioritizing impact over friendliness.
The design appears intended to deliver maximum presence in minimal horizontal space, using squared geometry and sharp contrast to project a rigid, engineered personality. It aims for display impact through a disciplined, modular construction and distinctive cut-like details rather than softness or calligraphic nuance.
Distinctive hairline diagonals appear in select glyphs (notably in forms like K/k and X), adding a razor-cut accent against the heavy stems. Round letters (such as O/Q and o/q) read as squared ovals with slit-like counters, reinforcing the engineered, stencil-adjacent character without fully breaking into true stencil construction.