Sans Contrasted Puru 2 is a very bold, narrow, very high contrast, upright, short x-height font visually similar to 'Bolshoi' and 'Glasnost' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, industrial, retro, mechanical, authoritative, urban, compact impact, industrial voice, retro display, graphic texture, signage feel, condensed, angular, rectilinear, stencil-like, modular.
A condensed, rectilinear display sans built from tall vertical stems and crisp right-angled joins. The letterforms emphasize strong verticals with selectively thinned cross-strokes and occasional hairline terminals, creating a stark light–dark rhythm without curves. Counters are tight and often appear as narrow slots, while apertures and corners are sharply cut, giving the design a modular, constructed feel. Spacing appears compact and consistent, producing a dense texture in continuous text.
Best suited to headlines, posters, titling, and impactful short phrases where its condensed proportions and dramatic light–dark structure can read as intentional texture. It can also work well for signage-style applications, packaging, and branding systems that want an industrial, constructed voice.
The overall tone feels industrial and retro, with a mechanical, fabricated character reminiscent of labeling, machinery markings, or architectural signage. Its hard corners and slot-like counters convey firmness and control, reading as bold, urban, and slightly austere rather than friendly or casual.
The font appears designed to deliver maximum impact in a compact width, using a rigid, engineered geometry and cut-in counters to create a distinctive, high-density silhouette. Its aesthetic suggests an intention to evoke industrial signage and retro-futuristic display typography while staying clean and sans-like.
The design relies on straight strokes and minimal curvature, which makes repeated vertical patterns (especially in letters with multiple stems) visually striking and rhythmic. At text sizes the tight counters and thin cross elements can create a flicker-like texture, reinforcing its role as a display face rather than a general-purpose text font.