Slab Square Hila 3 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: posters, headlines, logos, packaging, signage, industrial, athletic, western, retro, assertive, impact, team branding, vintage display, utility, blocky, squared, stencil-like, notched, high-impact.
A heavy, block-constructed slab serif with squared geometry and strong, flat terminals. Strokes are uniform and chunky, with minimal modulation and a compact internal counter structure that keeps forms dense and punchy. Many joins and corners feature small triangular notches or step-like cuts, giving the outlines a machined, stencil-adjacent texture without fully breaking the strokes. The lowercase mirrors the uppercase’s sturdiness, with short extenders and a large x-height that maintains a solid horizontal color in text.
Best suited for bold display settings such as posters, headlines, branding marks, and packaging where its blocky slabs and notched details can be appreciated. It also works well for signage or labels that benefit from high-impact, squared letterforms, particularly when set with generous size and spacing.
The overall tone feels tough and utility-driven, blending a vintage poster sensibility with an athletic or workwear edge. Its squared serifs and notched details read as confident and no-nonsense, evoking signage, team marks, and old-school display typography.
The design appears aimed at delivering maximum presence with a squared slab framework, adding carved or stamped-looking notches to introduce personality and a crafted, industrial finish. It prioritizes strong silhouettes and a compact, forceful rhythm for attention-grabbing typography.
The pronounced corners and tight counters create strong silhouettes at larger sizes, while the dense interior spaces can close up when reduced too far. The distinctive notching adds character and helps separate shapes, especially in angular letters, but also increases visual noise in long passages.