Sans Other Birez 7 is a bold, narrow, low contrast, upright, tall x-height font visually similar to 'Etrusco Now' by Italiantype, 'Eurostile Next' and 'Eurostile Next Paneuropean' by Linotype, 'Kuunari' and 'Kuunari Rounded' by Melvastype, and 'PT Filter' by Paavola Type Studio (names referenced only for comparison).
Keywords: posters, headlines, signage, logotypes, packaging, western, circus, vintage, playful, folksy, thematic display, poster impact, vintage signaling, signpaint feel, chiseled, wedge-cut, chunky, condensed, high-shouldered.
A heavy, compact display face with tall proportions and tightly set, vertical construction. Strokes are mostly monolinear in feel, but the terminals are shaped with distinctive wedge-like cuts and subtly flared ends that create a carved, poster-like silhouette. Curves are squared-off and somewhat angular, with deep counters and firm, blocky stems; the lowercase follows the same rugged structure with prominent, rectangular-ish bowls and short, sturdy joins. Numerals and capitals keep a consistent, emphatic rhythm, favoring strong verticals and compressed widths for an attention-grabbing texture.
Best suited to display settings where its strong, carved silhouettes can read clearly—posters, headlines, storefront signage, event graphics, and brand marks with a vintage or Western lean. It can work for short blocks of text at larger sizes, but its dense texture and stylized terminals are most effective in titles and emphasis lines.
The overall tone is theatrical and nostalgic, evoking old posters, saloon signage, and fairground typography. Its wedge-cut terminals and compact heft give it a confident, slightly mischievous personality that feels handcrafted rather than strictly geometric or corporate.
The design appears aimed at delivering a bold, period-inflected display voice using a sans-like skeleton combined with carved, wedge terminals. It prioritizes immediate impact and thematic character for branding and poster work over neutrality or extended-body readability.
In the text sample, the dense weight and condensed build create a dark, punchy color on the page, while the distinctive terminal shaping remains visible at larger sizes. The most characteristic feature is the recurring chiseled/ink-trap-like notches at stroke ends, which adds a decorative edge without relying on traditional serifs.