Sans Normal Morej 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Arkit' by CAST, 'Arpona Sans' by Floodfonts, 'Big Bag NF' by Nick's Fonts, 'Sans Beam' by Stawix, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, chunky, retro, friendly, punchy, high impact, friendly tone, retro display, brand voice, soft corners, bulbous, blocky, bouncy, compact counters.
This typeface is built from heavy, rounded-rectangle forms with softened corners and generous curves, giving each glyph a chunky, sculpted silhouette. Strokes stay broadly consistent, with tight internal counters and small apertures that emphasize mass over airiness. The proportions are broad and stable, with squared-off terminals on many letters and occasional angled cuts (notably in diagonals) that add a slightly dynamic, cut-paper feel. Uppercase forms read as sturdy and compact, while lowercase shows simplified, single-storey shapes (a and g) and a robust, straight-sided rhythm that remains highly uniform across the set.
Best suited for display use such as headlines, posters, logos, packaging, and bold signage where its weight and rounded shapes can carry personality at a glance. It also works well for short marketing phrases, product names, and playful editorial callouts, especially when set large with comfortable spacing.
The overall tone is bold and approachable, combining a toy-like friendliness with a poster-ready assertiveness. Its rounded geometry and compact counters create a buoyant, slightly quirky voice that feels nostalgic without leaning into ornament. The result is energetic and attention-seeking, suited to upbeat, informal messaging.
The design appears intended to deliver maximum impact with a friendly, rounded geometric voice—prioritizing strong silhouette recognition and a cohesive, chunky texture. Its simplified constructions and compact counters suggest a focus on display clarity and character rather than extended, small-size reading.
At text sizes the dense interiors and small openings can make letters feel tightly packed, so it tends to perform best when given room through size, tracking, or short line lengths. Numerals share the same heavy, rounded construction; several figures feature distinctive curved cut-ins that reinforce the playful, engineered look.