Sans Normal Ardiz 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, web design, branding, headlines, editorial, modern, clean, neutral, approachable, practical, clarity, versatility, readability, neutrality, simplicity, open counters, clean curves, simple terminals, even texture, geometric lean.
A sans serif with smooth, rounded construction and largely uniform strokes, it favors generous counters and clear apertures. Proportions lean broad, with stable, upright stance and simple terminals that keep the texture even in text. Curves are clean and consistent, while diagonals and joins remain crisp, producing a tidy, modern typographic color.
Well-suited for interface copy, product and brand communications, wayfinding-style labels, and contemporary editorial layouts where a neutral sans is needed. It can serve comfortably for headings and short-to-medium text, and it works especially well in clean, grid-based design systems and digital-first layouts.
This font projects a clean, straightforward tone with a contemporary, utilitarian feel. The open forms and calm rhythm make it come across as friendly and accessible rather than formal or ornate. Overall it reads as modern, neutral, and dependable.
The design appears intended as a general-purpose sans serif that stays out of the way and performs reliably across many contexts. Its rounded geometry, open counters, and restrained detailing prioritize clarity and a consistent page color for both UI-like settings and everyday text.
The sample text shows smooth spacing and a steady rhythm, with numerals and punctuation matching the same restrained, rounded construction. Letterforms maintain a cohesive feel between uppercase and lowercase, supporting a consistent look across mixed-case settings.