Sans Normal Alduk 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: ui design, branding, signage, headlines, packaging, modern, clean, neutral, friendly, functional, neutral utility, modern clarity, approachable geometry, system branding, screen readability, geometric, rounded, open apertures, generous spacing, smooth curves.
A crisp sans with a geometric backbone and softly rounded curves. Strokes are even and calm, with circular bowls, smooth joins, and open apertures that keep counters airy. Proportions feel broad and steady, with straightforward, unmodulated terminals and a consistent rhythm across caps, lowercase, and numerals.
Well-suited to interface typography, product and brand systems, and clear wayfinding where an even, contemporary sans is needed. Its broad proportions and open forms also make it effective for short editorial headlines, posters, and packaging where clarity at a glance matters.
The overall tone is modern and neutral, leaning friendly due to its round forms and open spacing. It reads as practical and approachable rather than expressive or quirky, delivering a clear, contemporary voice.
The design appears intended as a straightforward, contemporary workhorse sans: geometric, legible, and visually calm, with softened curves that keep it approachable in everyday communication.
Round characters like O/C/G/S show clean, near-circular construction, while straight-sided forms (E/F/H/N) stay simple and unadorned. The lowercase maintains a tidy, contemporary presence with single-storey tendencies where visible, and the numerals appear clear and uncomplicated for general UI and editorial use.