Sans Normal Madir 1 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Adero' by Eko Bimantara, 'Molde' by Letritas, 'Sztos' by Machalski, 'Belle Sans' by Park Street Studio, and 'Matrice' and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, confident, modern, loud, dynamic, impact, motion, attention, strength, geometric, rounded, slanted, blocky, compact counters.
A heavy, slanted sans with broad proportions and rounded, geometric construction. Strokes are uniformly thick with minimal contrast, and terminals are clean and mostly squared-off with softly rounded corners. The italic angle is consistent across caps, lowercase, and numerals, creating a forward-leaning rhythm; bowls and counters stay compact, which helps the letters read as dense and punchy. Uppercase forms are wide and stable, while lowercase shapes remain sturdy with simple, single-storey forms where expected and sturdy stems throughout.
Best suited to large-scale applications where maximum impact is needed: headlines, posters, hero text, packaging, and brand marks. Its wide, slanted shapes also lend themselves well to sports, fitness, and event-oriented graphics, as well as short signage copy where quick recognition matters.
The overall tone is energetic and assertive, with a strong “go forward” momentum from the consistent slant and wide stance. It feels contemporary and performance-oriented, projecting confidence and impact rather than delicacy or formality.
The design appears intended to deliver high-impact display typography with a modern, athletic feel—pairing wide, geometric forms with a consistent slant to emphasize motion and confidence while keeping construction simple and robust.
Numerals follow the same wide, weighty logic, with rounded curves and sturdy diagonals that keep them visually consistent in large sizes. Spacing in the samples reads as tight and compact at display sizes, reinforcing a bold headline presence.