Sans Normal Kobus 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'FS Jack' by Fontsmith, 'EquipCondensed' by Hoftype, 'Frutiger' by Linotype, 'Kyrial Sans Pro' by Mostardesign, 'Fact' by ParaType, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, modern, assertive, dynamic, clean, emphasis, impact, modernity, clarity, motion, slanted, rounded, geometric, compact, crisp.
This typeface is a slanted sans with rounded, geometric construction and a firm, even stroke throughout. Curves are smooth and circular, terminals are clean and mostly straight-cut, and the overall drawing favors clarity over ornament. Capitals are slightly wide and stable, while the lowercase stays compact with a straightforward, utilitarian skeleton. Numerals are sturdy and simple, with open counters and consistent weight that keeps the set visually uniform at display sizes.
It works best for headlines, short statements, and branding where a compact, energetic italic can carry emphasis. The consistent stroke and clean shapes also suit packaging, wayfinding-style labels, and sports or tech-adjacent identities that need strong, immediate impact.
The overall tone is energetic and forward-leaning, with a contemporary, performance-oriented feel. Its strong presence and clean geometry read as confident and no-nonsense, making it feel at home in fast-paced, modern visual systems.
The design appears intended as a modern, emphasis-ready sans italic with a geometric backbone, prioritizing strong legibility and punchy presence. Its controlled curves and steady weight suggest a focus on reliable reproduction across bold display applications.
The italic angle is prominent enough to create motion without becoming calligraphic. Round letters like O/C/G keep a true, smooth curvature, while diagonals (V/W/X/Y) feel crisp and tightly controlled, reinforcing a sporty, engineered rhythm.