Sans Normal Maduf 3 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Gltp Starion' by Glowtype, 'Cairoli Classic' and 'Cairoli Now' by Italiantype, 'Fact' by ParaType, 'Ansage' by Sudtipos, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, assertive, playful, retro, impact, motion, display, branding, slanted, rounded, blocky, soft corners, compact counters.
A heavy, right-slanted sans with broad proportions and strongly rounded, almost inflated curves. Strokes are thick and fairly consistent, with soft, eased terminals and subtly beveled joins that keep the forms from feeling rigid. Counters are relatively compact for the weight, and curves (especially in O/C/S and the bowls of B/P/R) are smooth and generous, giving the face a sturdy, cushioned silhouette. The figures are wide and dynamic, with a slightly forward-leaning rhythm that stays cohesive across letters and numerals.
Best suited to short, high-impact text such as headlines, posters, brand marks, and packaging where the wide, slanted forms can project motion and confidence. It also fits sports and entertainment branding, event graphics, and promotional banners where a loud, rounded italic can carry from a distance.
The overall tone is energetic and confident, with a sporty, poster-like punch. Its rounded mass and italic drive create a friendly aggression—bold and attention-grabbing without looking sharp or technical. The style reads as slightly retro and expressive, suited to messaging that wants momentum and impact.
The design appears intended to deliver maximum presence with a sense of speed and approachability: a wide, forward-leaning sans that feels athletic and promotional while staying rounded and friendly. Its softened geometry suggests a focus on bold display use rather than neutral, text-first readability.
The slant and wide set create strong horizontal sweep, while the softened corners prevent the texture from turning harsh at large sizes. In dense settings the heavy weight and tight interior spaces can darken quickly, so it benefits from generous tracking and clear size hierarchy when used for longer lines.