Sans Normal Madak 3 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Whatchamacallit' by Comicraft, 'Gltp Starion' by Glowtype, 'Pontiff Wide' by Jehoo Creative, and 'Snasm' by Typodermic (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, logos, sporty, assertive, energetic, retro, impact, speed, emphasis, headline voice, oblique, slanted, rounded, chunky, compact counters.
A heavy, oblique sans with broad proportions and rounded, fast-moving silhouettes. Strokes are thick and uniform with minimal modulation, and terminals read clean and blunt rather than tapered. Curves are built from smooth, circular geometry, giving letters like O/Q and the bowls of B/P a solid, inflated feel, while diagonals and angled joins (A, K, V, W, X) emphasize a forward-leaning rhythm. Counters are relatively tight and apertures are modest, producing dense, high-impact word shapes, especially at larger sizes.
Best suited to display use where impact and motion are desired: sports and fitness branding, bold poster headlines, high-energy event promotions, and attention-grabbing packaging. It can also work for short logo wordmarks and product names where a dense, forward-leaning presence helps the message feel active.
The overall tone is energetic and forceful, with a speed-and-power sensibility typical of athletic and action-oriented typography. Its rounded construction keeps it approachable rather than aggressive, but the strong slant and massing still convey momentum and confidence.
The design appears intended as a high-impact, motion-driven sans for prominent display settings, combining rounded geometric forms with a strong oblique stance to create speed, emphasis, and brandable weight.
The lowercase shows a single-storey a and g, contributing to a modern, simplified texture. Numerals appear similarly weighty and oblique, matching the letters closely for cohesive headline setting. Spacing in the samples reads compact, reinforcing the condensed, punchy color on the page.